Per-Agent Custom Websites
A site for every agent, on one MLS connection
Each agent gets their own domain, headshot, bio, and listing search, all managed from the roster page and all running off the brokerage's existing MLS data.
What it does
Per-Agent Custom Websites lets a brokerage spin up an individual IDX microsite for every agent on the roster, with custom domain, bio, headshot, and listing search included. The broker manages everything from the roster page; each agent site reuses the brokerage's MLS connection and listing data while showing the agent's personal branding and URL.
Key capabilities
- Custom domain per agent
- Pick a template for the agent's microsite layout
- Headshot upload with automatic cleanup of replaced images
- Bio and display name independent of the MLS source data
- Agent site URL syncs to GoHighLevel custom values for use in CRM workflows
- Domain is wired to the right MLS account automatically, so there's no manual setup
- Works for MLS-roster agents and external (non-MLS) agents alike
Good to know
- Custom domain DNS configuration is the responsibility of the brokerage or agent; AeroIDX stores the domain value but does not manage DNS records
- Template options are defined by the platform; custom HTML/CSS templates are not supported through this interface
- GHL Custom Values sync only fires if a GHL connection exists for the master account
Why teams choose this
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Every agent gets a professional IDX site without the brokerage needing a web developer for each one
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Custom domains mean agents present a personal brand while the brokerage retains central control
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GHL Custom Values sync keeps the CRM up to date automatically when site settings change
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Works for external (non-MLS) agents too, so the brokerage is not constrained by MLS roster coverage
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All sites draw from the brokerage's MLS data connection, so there's no separate IDX setup per agent