Per-Agent Custom Websites
Per-Agent Custom Websites lets a brokerage spin up an individual IDX microsite for every agent on the roster — custom domain, bio, headshot, and listing search included.
What it does
Per-Agent Custom Websites lets a brokerage spin up an individual IDX microsite for every agent on the roster — custom domain, bio, headshot, and listing search included. The broker manages everything from the roster page; each agent site reuses the brokerage's MLS connection and listing data while showing the agent's personal branding and URL.
Key capabilities
- Custom domain per agent
- Pick a template for the agent's microsite layout
- Headshot upload with automatic cleanup of replaced images
- Bio and display name independent of the MLS source data
- Agent site URL syncs to GoHighLevel custom values for use in CRM workflows
- Domain is wired to the right MLS account automatically — no manual setup
- Works for MLS-roster agents and external (non-MLS) agents alike
Why teams choose this
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Every agent gets a professional IDX site without the brokerage needing a web developer for each one
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Custom domains mean agents present a personal brand while the brokerage retains central control
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GHL Custom Values sync keeps the CRM up to date automatically when site settings change
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Works for external (non-MLS) agents too, so the brokerage is not constrained by MLS roster coverage
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All sites draw from the brokerage's MLS data connection — no separate IDX setup per agent
See Per-Agent Custom Websites in your stack
Live demo, no commitment. We'll show you how this fits with HighLevel, Follow Up Boss, and your MLS.