Market Area Subscriptions
Lets agents create named "Saved Links", which are pre-filtered search URLs that represent a specific market area (a neighborhood, a price band, a property type), and lets buyers subscribe to those market areas to get notified whenever any new property matches.
What it does
Lets agents create named "Saved Links", which are pre-filtered search URLs that represent a specific market area (a neighborhood, a price band, a property type), and lets buyers subscribe to those market areas to get notified whenever any new property matches. Unlike a personal saved search, the agent owns the market area; the buyer just subscribes.
Key capabilities
- Named market areas with custom URL slugs
- Multi-board filter profiles, including custom map polygons
- Buyer-side subscribe widget
- Per-market-area subscriber list management
- Email digest delivery for new matching listings
- Feeds Facebook Ads (XML feed generation)
Why teams choose this
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Agent-curated, buyer-subscribed: it combines positioning ("agents own the neighborhoods") with conversion (subscriptions)
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Same underlying objects feed the email digests AND the Facebook Ads feed
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Custom map polygons let agents define markets the MLS itself doesn't expose as a unit