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White-Label Agency Portal

The White-Label Agency Portal gives marketing agencies, tech resellers, and large brokerages a separate agency-tier account from which they can onboard and manage multiple client brokerages.

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What it does

The White-Label Agency Portal gives marketing agencies, tech resellers, and large brokerages a separate agency-tier account from which they can onboard and manage multiple client brokerages. Agency owners see a dedicated dashboard listing all client accounts, can impersonate any client to troubleshoot their setup, manage MLS authorization paperwork on behalf of clients, configure GoHighLevel and Follow Up Boss integrations at the client level, and set custom pricing per client. The entire experience is tenant-isolated: agency data never mingles with client data.

Key capabilities

  • Dedicated agency dashboard with client list, search, sort, and date-range filter
  • One-flow client provisioning — sets up the user, account settings, and MLS board links together
  • Custom pricing per client
  • MLS paperwork management: requirement tracking, document upload, pre-filled PDFs
  • Per-client integration setup for GoHighLevel, Follow Up Boss, and SureSend
  • One-click impersonation into any client account, with safe nested support
  • Activate or deactivate a client without deleting their data
  • Agency profile and billing management in one place
  • Agency-wide GoHighLevel snapshot and custom-field config to bootstrap every new client
  • Strict tenant isolation — every query is scoped to your agency, never another's

Why teams choose this

  1. Agencies can stand up a new brokerage client in minutes with a single provisioning flow that creates the account, MLS links, and CRM integrations together

  2. MLS paperwork management inside the portal eliminates the back-and-forth email chain for document collection

  3. Impersonation with a full audit trail lets agency support teams resolve client issues without asking for login credentials

  4. Custom pricing per client means agencies can set their own margins and billing tiers

  5. Tenant isolation guarantees that no client can see another client's data, which is table stakes for any reseller relationship

Related features

Sub-Account Management & Impersonation

same ImpersonationStack mechanism used for agency-to-client and broker-to-agent impersonation
Roster Management

agency clients manage their own rosters once provisioned

See White-Label Agency Portal in your stack

Live demo, no commitment. We'll show you how this fits with HighLevel, Follow Up Boss, and your MLS.

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