CMA (Comparative Market Analysis)
Lets an agent generate a branded comparative market analysis for any subject property — pulling comps from the MLS, summarizing pricing data, and producing a deliverable the agent can send to a seller or buyer lead.
What it does
Lets an agent generate a branded comparative market analysis for any subject property — pulling comps from the MLS, summarizing pricing data, and producing a deliverable the agent can send to a seller or buyer lead. The CMA is part of the lead-conversion toolkit, not just a standalone calculator: it lives next to the lead record and counts as a tracked event.
Key capabilities
- Subject-property input by address or MLS ID
- Configurable comp criteria (radius, beds, baths, sqft, status)
- Live MLS comps — same data layer as the rest of the IDX
- Price-range and price/sqft summary
- Branded export attachable to the lead record
Why teams choose this
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Agent saves time on a deliverable they're already producing manually
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The CMA lives with the lead — context follows the relationship
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One platform for IDX, CRM, and CMA reduces tool sprawl
See CMA (Comparative Market Analysis) in your stack
Live demo, no commitment. We'll show you how this fits with HighLevel, Follow Up Boss, and your MLS.