> Every view, save, search, and question is recorded against the lead, and that record is what feeds lead scoring, the activity feed, and the hot-lead ranking… *Source: https://aeroidx.com/features/leads/behavioral-tracking/ — this is the markdown version of that page, generated at build time.* --- **Browse features** - [AI Coach](https://aeroidx.com/features/ai/ai-coach/) - [AI Lead Alert Suggestions](https://aeroidx.com/features/ai/lead-alert-suggestions/) - [AI Natural Language Search](https://aeroidx.com/features/ai/natural-language-search/) - [AI Property Q&A](https://aeroidx.com/features/ai/property-qa/) - [AI Website Setup](https://aeroidx.com/features/ai/ai-website-setup/) - [AI-Drafted Property Emails](https://aeroidx.com/features/ai/ai-drafted-emails/) - [Advanced Filter Schema](https://aeroidx.com/features/idx/advanced-filter-schema/) - [Custom Search Fields](https://aeroidx.com/features/idx/custom-search-fields/) - [Custom SMTP Email Delivery](https://aeroidx.com/features/idx/custom-smtp-email-delivery/) - [Featured Listings](https://aeroidx.com/features/idx/featured-listings/) - [Listing Details Layout](https://aeroidx.com/features/idx/listing-details-layout/) - [Map Search Widget](https://aeroidx.com/features/idx/map-search-widget/) - [Page Path Configuration](https://aeroidx.com/features/idx/page-path-configuration/) - [Supplemental Listings](https://aeroidx.com/features/idx/supplemental-listings/) - [Agent Alerts & Broker Reports](https://aeroidx.com/features/leads/agent-alerts/) - [Behavioral Tracking](https://aeroidx.com/features/leads/behavioral-tracking/) - [Facebook Dynamic Ads Feed](https://aeroidx.com/features/leads/facebook-ads-feed/) - [Follow Up Boss Integration](https://aeroidx.com/features/leads/follow-up-boss/) - [GoHighLevel Integration](https://aeroidx.com/features/leads/gohighlevel/) - [Lead Routing & Assignment](https://aeroidx.com/features/leads/lead-routing/) - [Leads Dashboard](https://aeroidx.com/features/leads/leads-dashboard/) - [Market Area Subscriptions](https://aeroidx.com/features/leads/market-area-subscriptions/) - [Saved Searches](https://aeroidx.com/features/leads/saved-searches/) - [Send Properties to Leads](https://aeroidx.com/features/leads/send-properties/) - [SureSend Integration](https://aeroidx.com/features/leads/suresend/) - [Component Color Settings](https://aeroidx.com/features/websites/component-color-settings/) - [Custom CSS Themes](https://aeroidx.com/features/websites/custom-css-themes/) - [IDX Button for GoHighLevel](https://aeroidx.com/features/websites/idx-button-for-gohighlevel/) - [One-Click Website](https://aeroidx.com/features/websites/one-click-website/) - [Showing Schedule](https://aeroidx.com/features/websites/showing-schedule/) - [Single Property Websites](https://aeroidx.com/features/websites/single-property-websites/) - [Themed Widget Skins](https://aeroidx.com/features/websites/themed-widget-skins/) - [Visual Widget Builder](https://aeroidx.com/features/websites/visual-widget-builder/) - [Agency Dashboard](https://aeroidx.com/features/teams/agency-dashboard/) - [Embedded Dashboard](https://aeroidx.com/features/teams/embedded-dashboard/) - [Per-Agent Custom Websites](https://aeroidx.com/features/teams/per-agent-websites/) - [Roster Management](https://aeroidx.com/features/teams/roster-management/) - [Roster-to-GHL Sub-Account Mapping](https://aeroidx.com/features/teams/roster-ghl-mapping/) - [Sub-Account Management & Impersonation](https://aeroidx.com/features/teams/sub-accounts-impersonation/) - [API Key Management](https://aeroidx.com/features/developers/api-keys/) - [MCP Server](https://aeroidx.com/features/developers/mcp-server/) - [REST API v1](https://aeroidx.com/features/developers/rest-api/) - [Webhooks](https://aeroidx.com/features/developers/webhooks/) AI 6 - [AI Coach](https://aeroidx.com/features/ai/ai-coach/) - [AI Lead Alert Suggestions](https://aeroidx.com/features/ai/lead-alert-suggestions/) - [AI Natural Language Search](https://aeroidx.com/features/ai/natural-language-search/) - [AI Property Q&A](https://aeroidx.com/features/ai/property-qa/) - [AI Website Setup](https://aeroidx.com/features/ai/ai-website-setup/) - [AI-Drafted Property Emails](https://aeroidx.com/features/ai/ai-drafted-emails/) IDX Search 8 - [Advanced Filter Schema](https://aeroidx.com/features/idx/advanced-filter-schema/) - [Custom Search Fields](https://aeroidx.com/features/idx/custom-search-fields/) - [Custom SMTP Email Delivery](https://aeroidx.com/features/idx/custom-smtp-email-delivery/) - [Featured Listings](https://aeroidx.com/features/idx/featured-listings/) - [Listing Details Layout](https://aeroidx.com/features/idx/listing-details-layout/) - [Map Search Widget](https://aeroidx.com/features/idx/map-search-widget/) - [Page Path Configuration](https://aeroidx.com/features/idx/page-path-configuration/) - [Supplemental Listings](https://aeroidx.com/features/idx/supplemental-listings/) Leads & CRM 11 - [Agent Alerts & Broker Reports](https://aeroidx.com/features/leads/agent-alerts/) - [Behavioral Tracking](https://aeroidx.com/features/leads/behavioral-tracking/) - [Facebook Dynamic Ads Feed](https://aeroidx.com/features/leads/facebook-ads-feed/) - [Follow Up Boss Integration](https://aeroidx.com/features/leads/follow-up-boss/) - [GoHighLevel Integration](https://aeroidx.com/features/leads/gohighlevel/) - [Lead Routing & Assignment](https://aeroidx.com/features/leads/lead-routing/) - [Leads Dashboard](https://aeroidx.com/features/leads/leads-dashboard/) - [Market Area Subscriptions](https://aeroidx.com/features/leads/market-area-subscriptions/) - [Saved Searches](https://aeroidx.com/features/leads/saved-searches/) - [Send Properties to Leads](https://aeroidx.com/features/leads/send-properties/) - [SureSend Integration](https://aeroidx.com/features/leads/suresend/) Websites 8 - [Component Color Settings](https://aeroidx.com/features/websites/component-color-settings/) - [Custom CSS Themes](https://aeroidx.com/features/websites/custom-css-themes/) - [IDX Button for GoHighLevel](https://aeroidx.com/features/websites/idx-button-for-gohighlevel/) - [One-Click Website](https://aeroidx.com/features/websites/one-click-website/) - [Showing Schedule](https://aeroidx.com/features/websites/showing-schedule/) - [Single Property Websites](https://aeroidx.com/features/websites/single-property-websites/) - [Themed Widget Skins](https://aeroidx.com/features/websites/themed-widget-skins/) - [Visual Widget Builder](https://aeroidx.com/features/websites/visual-widget-builder/) Teams 6 - [Agency Dashboard](https://aeroidx.com/features/teams/agency-dashboard/) - [Embedded Dashboard](https://aeroidx.com/features/teams/embedded-dashboard/) - [Per-Agent Custom Websites](https://aeroidx.com/features/teams/per-agent-websites/) - [Roster Management](https://aeroidx.com/features/teams/roster-management/) - [Roster-to-GHL Sub-Account Mapping](https://aeroidx.com/features/teams/roster-ghl-mapping/) - [Sub-Account Management & Impersonation](https://aeroidx.com/features/teams/sub-accounts-impersonation/) Developers & API 4 - [API Key Management](https://aeroidx.com/features/developers/api-keys/) - [MCP Server](https://aeroidx.com/features/developers/mcp-server/) - [REST API v1](https://aeroidx.com/features/developers/rest-api/) - [Webhooks](https://aeroidx.com/features/developers/webhooks/) [Home](https://aeroidx.com/) [Features](https://aeroidx.com/features/) [Leads & CRM](https://aeroidx.com/features/all/#leads) Behavioral Tracking # Behavioral Tracking See what your leads do, not what they said Every view, save, search, and question is recorded against the lead, and that record is what feeds lead scoring, the activity feed, and the hot-lead ranking you act on each morning. [Schedule Demo](https://aeroidx.com/schedule/) [All features](https://aeroidx.com/features/all/) ## What it does Every meaningful action a buyer takes on an AeroIDX-powered site (property views, saves, searches, AI Q&A, contact submissions) is recorded as a tracking event keyed to that lead. Those events power lead scoring, the dashboard's activity feed, the AI Coach's "hot leads" analysis, and the AI Lead Alert Suggestions feature. Agents see what each lead is actually doing, not what a form said they wanted six months ago. ## Key capabilities - Captures property views, saves, searches, contact submissions, and AI Q&A - Per-event property reference for listing-level attribution - Timestamps for recency and engagement-velocity analysis - High-volume write path: events are written async-safe per request ## Good to know - Tracking depends on the embedded widgets running on the agent's site; non-AeroIDX-rendered pages cannot emit events - Privacy disclosures are the agent's responsibility. The platform captures the data, but disclosure copy is owned by the broker ## Why teams choose this 1. The platform tells agents what their leads are actually interested in, not what they said in an intake form 2. Recency-weighted scoring surfaces buyers who got active again after silence 3. The same data powers AI features without requiring agents to learn analytics ### Built for Primary Working agent (consumer of the data) Secondary Team lead / brokerage owner (consumer of the rollups) ## Related features [ Leads Dashboard Primary surface for tracked-event rollups ](https://aeroidx.com/features/leads/leads-dashboard/)[ AI Coach Reads events to identify hot leads ](https://aeroidx.com/features/ai/ai-coach/)[ AI Lead Alert Suggestions Uses the last 50 events per lead ](https://aeroidx.com/features/ai/lead-alert-suggestions/)[ Saved Searches Saved-search creation is itself a tracked event ](https://aeroidx.com/features/leads/saved-searches/)